This course explores basic principles in the marketing of products and services. Marketing structures, consumer analysis, product classification, channel selection, pricing policies, promotional mix, and coordination of strategies in relation to the business and economic environment are studied.
Every Fall and Spring
Previously: BSAD 310
This course examines the psychological, social, and cultural aspects of consumer behavior. Students will explore how consumers make decisions about products and services, including need recognition, information search, evaluation, purchase, and post-purchase behavior. The course covers individual consumer psychology, social influences, cultural factors, and their implications for marketing strategy. Special attention is given to consumer diversity, innovation adoption, and ethical considerations in today’s marketplace.
Most Spring terms