This course explores basic principles in the marketing of products and services. Marketing structures, consumer analysis, product classification, channel selection, pricing policies, promotional mix, and coordination of strategies in relation to the business and economic environment are studied.
Business intelligence is the use of information systems to inform managerial decisions. Businesses today have access to data in unprecedented volume, but often lack the expertise to leverage data for competitive advantage. In addition, companies often miss opportunities to guide strategic decision making because they do not gather or track the correct metrics. This course provides students with the skills to gather, analyze, and transform data into meaningful information.
An exploration of the theories, research, laws and practices of managing people, teams and organizations. This course focuses on both the science of organizational management as well as on the student's potential role as a manager and/or employee.
An introduction to financial issues facing business organizations. Emphasis will be placed on time value of money, operating and financial leverage, financial forecasting, valuation and capital budgeting.
An introduction to the legal system and dispute resolution through a case study approach; a study of the impact of the areas of torts, constitutional law, criminal law, and ethics upon business; special emphasis on contract law, agency, and business organizations, including partnerships and corporations.
Sophomore Standing
Emphasis of study covers the topics of bankruptcy, debtor-creditor relationships, and property law as well as commercial transactions governed by the Uniform Commercial Code (sales of goods, commercial paper, banking, and secured transactions.)
Introduction of moral development theories and models of moral decision making and application of these models in management decision making through case studies.
Special Topics in Business Administration.
This course is intended to provide the student with the opportunity to pursue elective independent study.
Permission of the Instructor