This course includes the fundamentals of entrepreneurship and small business ownership. The purpose is to answer the question "what is entrepreneurship" by providing students from a variety of backgrounds with basic knowledge and skills involved in starting new business ventures. Students work in multidisciplinary teams to explore entrepreneurship and innovation-related topics and to develop business venture models which are viable in the marketplace for goods and services. The team will develop a concept to explore throughout the semester. This course is intended for Non-Business majors only.
This course relates the basics of financial planning to the well-being of the individual. The students become aware of the impact of long and short-term financial planning including health and retirement concerns, investments, income tax planning, personal budgets, risk management, and other major financial events one encounters in a lifetime. The students will gain skills in financial planning in these areas as a means to personal financial stability and stewardship toward others.
Special Topics in Business Administration.
This course provides an introduction to computer fundamentals and information systems. Topics include basic information systems components, database systems, decision support systems, and computer security considerations. The use of appropriate software packages will be included as lab assignments.
Students on an F-1 visa are eligible to work off campus to provide additional experience so long as the employment relates directly to the student's major area of study. The practical experience gained outside the traditional classroom supplements the theoretical and/or applied knowledge as a part of the student's coursework. The registration process for this course must be completed every term (including summers), as students must have their work authorization reissued each term to ensure continued enrollment. Jobs must be approved and verified by the International Programs Office before work may begin.
Special Topics in Business Administration.
This course explores basic principles in the marketing of products and services. Marketing structures, consumer analysis, product classification, channel selection, pricing policies, promotional mix, and coordination of strategies in relation to the business and economic environment are studied.
Business intelligence is the use of information systems to inform managerial decisions. Businesses today have access to data in unprecedented volume, but often lack the expertise to leverage data for competitive advantage. In addition, companies often miss opportunities to guide strategic decision making because they do not gather or track the correct metrics. This course provides students with the skills to gather, analyze, and transform data into meaningful information.
An exploration of the theories, research, laws and practices of managing people, teams and organizations. This course focuses on both the science of organizational management as well as on the student's potential role as a manager and/or employee.
An introduction to financial issues facing business organizations. Emphasis will be placed on time value of money, operating and financial leverage, financial forecasting, valuation and capital budgeting.
An introduction to the legal system and dispute resolution through a case study approach; a study of the impact of the areas of torts, constitutional law, criminal law, and ethics upon business; special emphasis on contract law, agency, and business organizations, including partnerships and corporations.
Sophomore Standing
Emphasis of study covers the topics of bankruptcy, debtor-creditor relationships, and property law as well as commercial transactions governed by the Uniform Commercial Code (sales of goods, commercial paper, banking, and secured transactions.)
Introduction of moral development theories and models of moral decision making and application of these models in management decision making through case studies.
Special Topics in Business Administration.
This course is intended to provide the student with the opportunity to pursue elective independent study.
Permission of the Instructor
This course focuses on the use of surveys, observations, experiments, and other empirical and analytical tools to learn about consumer characteristics and demand/shape strategies market planning. The course culminates in a comprehensive, hands-on, real world market research project and report.
This course emphasizes managing the promotional mix - advertising, public relations, personal selling, sales promotion, and direct marketing - to provide a comprehensive understanding of how to manage a marketing department to enhance overall business profitability. Additional fees may apply.
A comprehensive examination of the sales cycle, including the specific opportunities for developing relationships, products, and customer loyalty. Students learn how to manage themselves and others through the development of communication skills and the use of specialized software to help them organize the sales effort. This course makes extensive use of outside speakers and sales experts to illustrate the application of concepts and theories learned in the classroom. Additional fees may apply.
Healthcare marketing efforts are shifting from increasing demand to building and continuing relationships with customers, clients, agencies and third-party payors. This advanced study of the practices and concepts of marketing as applied to the healthcare industry develops a focus on product and service strategies, distribution, communications, promotions, pricing and research. Case studies, speakers and projects will be used to describe the underlying concepts and decision making required for successful healthcare marketing.
A study of the fundamentals of employment management including hiring and firing policies, modern diversity and performance management techniques, and a survey of applicable laws and regulations.
This course provides an introduction to Small Business Management for prospective and current small business owners, entrepreneurs, and managers who want to understand the basics of running a successful small business. The course provides an overview of small business operations, including business planning, marketing, organizational structures, financial management, supply chain management, human resources, managing people, risk management, and customer care. Small business owners and managers should be better prepared to effectively deal with common problems and capitalize on market opportunities based on what they learn.
An introduction into the special problems and opportunities associated with the conversion of resources into products and services. Topics include product design and process selection, assembly line design, supply chain management, total quality management, inventory planning, and capacity and resource planning.
An in-depth examination of the development and role of strategy in organizations and the importance of strategic alignment. Topics may include globalization, corporate strategies, business unit strategies, competitive strategies, strategic planning and analysis models, and mergers and acquisitions.
A comprehensive exploration of theoretical and empirical financial literature and the application to corporate financial policies and strategies. Topics covered include capital and ownership structures, contracting, mergers and acquisitions, financial distress situations and risk management.
An exploration of the theoretical foundations of international financial decisions and their application to financial practices. Topics covered include international macroeconomic concepts, foreign investment projects, managing foreign exchange, and managing international taxation and political risks.
The study of investment risks and rewards based on the analysis of stocks, bonds, and other investment opportunities, including hedging and derivative investments. This course includes an introduction to modern professional investment analysis and portfolio theories.
Students will learn how professional, amateur and college sports teams manage their businesses, fans, athletes and brands, including planning, hosting and implementing effective marketing programs. Theories will be supplemented with industry-recognized speakers, case studies and historical research. One class project and presentation of that project is required.
This internship program provides an opportunity for students to participate in a learning experience away from the traditional classroom. Students will be placed with local organizations so they may work with business procedures and observe decision making processes. Students will be able to see how concepts and theories learned in the classroom are applied in practice. The student will be under the direct supervision of an officer of the cooperating organization and progress will be monitored by departmental internship coordinator. Additional fees may apply.
This internship offering is intended to provide the student with the opportunity to pursue an elective internship. This internship is not a 'W' course and it may not be used to fulfill the departmental requirements for graduation.
Permission of the Internship Coordinator
Independent Study projects are conducted in close relationship with an individual faculty member. This course requires: 1) An in-depth examination of an individually chosen topic area, utilizing recognized research methods; 2) A written analysis of the project, its results, and recommendations; and 3) An oral defense of the project to the Departmental Faculty.
Permission of the Instructor