2019-2020 Undergraduate General Catalog


BSAD 415 Personal Selling and Sales Management

A comprehensive examination of the sales cycle, including the specific opportunities for developing relationships, products, and customer loyalty. Students learn how to manage themselves and others through the development of communication skills and the use of specialized software to help them organize the sales effort. This course makes extensive use of outside speakers and sales experts to illustrate the application of concepts and theories learned in the classroom. Additional fees may apply.

Credits

3

Prerequisite

BSAD 310