2023-2024 Undergraduate General Catalog


Marketing Major

48 credit hours

Required Courses: 42 credit hours

 
ART 190Graphic Design I (A)

3

BSAD 310Principles of Marketing

3

BSAD 315Data Analytics

3

BSAD 320Principles of Management

3

BSAD 340Business Law I

3

BSAD 382/ACCT 382Business Ethics (E)

3

BSAD 411Marketing Research

3

BSAD 413Marketing Promotions

3

BSAD 415Personal Selling and Sales Management

3

BSAD 495Business Internship (W)

3

COMM 365/JOUR 365Public Relations

3

COSC 180Web Site Development and Design

3

COSC 205/BSAD 205Management Information Systems I

3

ECON 120Principles of Microeconomics (SS)

3

One Accounting course: 3 credit hours

ACCT 207Understanding the Numbers

3

ACCT 210Principles of Accounting I

3

Elective Course: 3 credit hours

Choose one course from the following:
BSAD 417Healthcare Marketing

3

BSAD 445Advanced Sport Marketing and Promotion

3

Marketing Sample Plan of Study

Following is one possible way to complete the major.  

Students should fill in gaps with coursework required for the core curriculum and other majors/minors to take an average of 14 credit hours each fall and spring, and 3-4 credit hours each Interim.  Total credit hours needs to be 124 for degree completion.

Marketing Sample Plan of Study [This will open a Google Sheet, which you can view as well as make and save a copy of.]