2016-2017 Undergraduate General Catalog


COMM - Communication Studies

COMM 110 Introduction To Communication

This introductory course in communication employs a blending of theory and practice. The theory dimension of the course emphasizes the role and function of human communication in the myriad settings which the individual will encounter during their lives. This dimension explores: the nature of human communication; the precepts which govern dyadic, small group, public address and mass communication; and the application of communication in modern society. In addition, the practicum dimension of the course provides students with various opportunities to enhance their speaking, listening and critical thinking competencies.

Credits

3

COMM 199 Independent Study

Individual work under the direction of departmental faculty. This option is designed for Communication majors who seek an opportunity for in-depth study beyond the scope and/or depth of departmental course offerings. This option is considered additive to-not substitutive of-required departmental course offerings.

Credits

3

Prerequisites

Permission of the Instructor and Department Chair

COMM 210W Rhetorical Criticism

An introduction to the theory and practice of rhetorical criticism. The student will learn to effectively critique both historical and contemporary public discourse. Students will be exposed to significant discourse in such areas as women's rights rhetoric, presidential rhetoric, civil rights rhetoric, and others. Emphasis will be on developing the student's ability to critically think and create coherent defenses of his/her conclusions. This course is offered as a Gender Studies section every other year.

Credits

3

Prerequisites

COMM 110

COMM 250 Interpersonal Communication

An introduction to the theory and research findings involving interpersonal and nonverbal communication. Emphasis will be on the principles for effective communication in dyadic settings. Course content will be supplemented by a variety of exercises designed to enhance communication competence.

Credits

3

COMM 260 Persuasion

This course is an introduction to the theory and practices of persuasion. Students will study both the production and critical evaluation of contemporary social influence. Motivation and attitudinal theories will be examined as they relate message, source, and receiver strategies. Students will learn to be effective producers and consumers of persuasive messages.

Credits

3

Prerequisites

COMM 110

COMM 270 Advocacy and Argumentation

The student will be introduced to the skills and techniques of argumentation and will learn to effectively utilize the principles and techniques of advocacy and argumentation by applying them to both written and oral discourse. The course consists of three phases: theoretical, practicum, and evaluative.

Credits

4

COMM 280 History of U.S. Media

This course employs a chronological approach to examine the history and evolution of media in the United States. By exploring a variety of mediums, such as radio, television, film, newspapers, magazines, and more, students will learn about media’s roles at different periods of U.S. history and how historical factors have shaped and influenced these roles. A large focus will be on the shift from the broadcast to the narrowcast model and what this means for the media industry today. This course provides a foundation for further media and journalism studies.

Credits

3

COMM 290 Communication Research

An introduction to the principles of communication research design and execution. This course will focus on qualitative methods which feature participant observation and on both descriptive and experimental quantitative methods. During this course, students will design, execute and report the results of a research project in communication. As a part of this effort, students will receive instruction, and will utilize computers, in the following areas: word processing, literature search, and statistical analysis.

Credits

3

Prerequisites

COMM 110

COMM 299 Independent Study

Individual work under the direction of departmental faculty. This option is designed for Communication majors who seek an opportunity for in-depth study beyond the scope and/or depth of departmental course offerings. This option is considered additive to-not substitutive of-required departmental course offerings.

Credits

4

Prerequisites

Permission of the Instructor and Department Chair

COMM 300 Intercultural/International Communication

This course will help students build knowledge of some of the theories, processes and practices of international/intercultural communication. It will examine the role of communication in the creation and negotiation of shared identities between and across cultures. The course will place particular emphasis on the role of media, public relations, and other public communication strategies that nation-states, corporations and non-profit organizations use to create shared meaning within and between countries.

Credits

3

COMM 310 Communication Theory

This course examines the evolution of communication theories from the classical Greeks to modern times. However, the primary emphasis of the course will be on contemporary theories and theorists. This course seeks to promote both an understanding of, and a critical perspective concerning, communication theories.

Credits

3

Prerequisites

200-Level COMM course

COMM 335 Elections, Public Opinion and the Media

A study of American elections, of how the electorate votes and why they vote the way they do. The course examines attitude formation and change, the impact of public opinion on public policy, the media's influence on the political opinions of US citizens and lawmakers, the media's ability to determine which political issues get placed on the public agenda, and the degree to which these issues are presented in an unbiased and objective manner. Presidential election since 1952 are covered in detail.

Credits

3

Cross Listed Courses

GOVT 335; JOUR 335

COMM 350 Organizational Communication

A study of the structure and function of communication in organizations. The focus of the course will involve the concepts and principles needed for effective management of organizational communication processes. Attention will be paid to the way organizations behave and communicate, the problems that individuals encounter in organizations, effective management of organizational communication processes, and the special role of communication as the central, binding force which allows for organized behavior.

Credits

3

Prerequisites

COMM 110

COMM 360 Persuasive Campaigns

A study of the application of the theory and techniques of coactive persuasion in sustained settings (campaigns). This course will examine the theory and techniques used in planning, implementing, and evaluating product/service (advertising), political, and social action campaigns. In addition, under the close supervision of the instructor, students will participate in the design and execution of a research project which examines a legitimate question of interest and importance to practitioners and analysts of contemporary campaigns.

Credits

3

Prerequisites

COMM 260

COMM 365 Public Relations

The principles and practice of public relations. Lectures, reading, and discussion will introduce students to the theories, techniques, and application of public relations. In addition, case studies and group and individual projects will be used to refine and apply course concepts.

Credits

3

Cross Listed Courses

JOUR 365

COMM 380 Mass Media Effects

An examination of the actual and potential effects of mass media communication. Initially the course will focus on the theories which have been, and are, used to evaluate the impact of the mass media. Then the course will examine specific mass media effects, including: television and cognitive development, the impact of the mass media emphasis on violence and sex, the media and role stereotyping, agenda setting, the impact of the media on politics, the U.S. media and the world, and the potential of the mass media to educate for positive social change. Mass media effects receiving emphasis will vary from semester to semester.

Credits

3

COMM 395 Internship

Internship in Communication Studies.

Credits

3-4

Prerequisites

Department Chair Approval.

COMM 397 Topics:

The Department of Communication Studies will occasionally offer special seminars on timely subjects of interest to departmental majors.

Credits

3

COMM 398 Communication Honors Seminar

Communication Studies majors may independently develop and complete a research project under the supervision of a Communication Studies faculty member.

Credits

1

Prerequisites

Permission of the Instructor and Department Chair

COMM 399 Independent Study

Individual work under the direction of departmental faculty. This option is designed for Communication majors who seek an opportunity for in-depth study beyond the scope and/or depth of departmental course offerings. This option is considered additive to-not substitutive of-required departmental course offerings.

Credits

4

Prerequisites

Permission of the Instructor and Department Chair