2025-2026 Undergraduate General Catalog

Marketing Major

60 credit hours

Required Courses: 33 credit hours

 
ACCT 2600Understanding the Numbers

3

OR

ACCT 2610Principles of Accounting I

3

 

MGMT 3210Human Resource Management

3

BUSI 1000Introduction to Business

3

BUSI 1130Professional Communications

3

BUSI 2080Business Ethics

3

BUSI 3040Business Law I

3

CMIS 2100Business Analytics

3

ECON 1100Principles of Microeconomics

3

CMIS 3400Project Management

3

MGMT 2210Principles of Management

3

BUSI 4950Business Internship

3

Required Major Courses: 27 credit hours

MRKT 2110Principles of Marketing

3

MRKT 3120Digital Marketing

3

MRKT 3110Marketing Promotions

3

MGMT 3220Personal Selling and Sales Management

3

Selective Course: 3 credit hours

Choose one course from the following:
MRKT 4170Healthcare Marketing

3

SPMG 4710Advanced Sports Marketing and Promotion

3

Selective Course: 3 credit hours

Choose one course from the following:
COMM 2200Public Relations

3

CMIS 1300Web Site Development and Design

3

ARTS 1800Graphic Design I

3

Marketing Sample Plan of Study

Following is one possible way to complete the major.  

Students should fill in gaps with coursework required for the core curriculum and other majors/minors to take an average of 14 credit hours each fall and spring, and 3-4 credit hours each Interim.  Total credit hours needs to be 124 for degree completion.

Marketing Sample Plan of Study [This will open a Google Sheet, which you can view as well as make and save a copy of.]