2025-2026 Undergraduate General Catalog

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Marketing Major

60 credit hours

Required Courses: 33 credit hours

 
ACCT 2600Understanding the Numbers

3
OR
ACCT 2610Principles of Accounting I

3
 
BUSI 1000Introduction to Business

3
BUSI 1130Professional Communications

3
BUSI 2080Business Ethics

3
BUSI 3040Business Law I

3
BUSI 4950Business Internship

3
CMIS 2100Business Analytics

3
CMIS 3400Project Management

3
ECON 1100Principles of Microeconomics

3
MGMT 2210Principles of Management

3
MGMT 3210Human Resource Management

3

Required Major Courses: 21 credit hours

MRKT 2110Principles of Marketing

3
MRKT 2120Consumer Behavior

3
MRKT 3110Marketing Promotions

3
MRKT 3120Digital Marketing

3
MRKT 4110Marketing Research

3
MGMT 3220Personal Selling and Sales Management

3
MRKT 3970: Topics: Social Media Marketing only

Selective Course: 3 credit hours

Choose one course from the following:
MRKT 4170Healthcare Marketing

3
SPMG 4710Advanced Sports Marketing and Promotion

3
MRKT 3970: Topics: Integrated Marketing Strategies only

Selective Course: 3 credit hours

Choose one course from the following:
ARTS 1800Graphic Design I

3
CMIS 1300Web Site Development and Design

3
COMM 2200Public Relations

3

Marketing Sample Plan of Study

Following is one possible way to complete the major.  

Students should fill in gaps with coursework required for the core curriculum and other majors/minors to take an average of 14 credit hours each fall and spring, and 3-4 credit hours each Interim.  Total credit hours needs to be 124 for degree completion.

Marketing Sample Plan of Study [This will open a Google Sheet, which you can view as well as make and save a copy of.]