This course is designed to convey a clear, realistic and contemporary perspective of marketing. This course includes critical analysis of cases and covers important frameworks and tools that can assist managers in making better marketing decisions. Assignments will include researching and writing a marketing plan as well as utilizing analytic tools – including variable costs, fixed costs, relevant and sunk costs, margins (gross, trade, net profit), contribution analysis (break-even, sensitivity, contribution and profit impact, contribution and market size, contribution and performance, and cannibalization), liquidity, operating leverage, cash flow, customer lifetime value, sales force budget, and value and price elasticity of demand – as well as how to manage all marketing efforts in reaching the firm’s strategic goals.
Students will learn fundamental approaches to financial management in specific application to sports organization. Topics include budgeting, analyzing financial performance, valuation of investments in facilities and athlete contracts and sources of capital. The course explores perspectives of both professional sports organizations and athletic departments affiliated with athletic institutions.
This course provides the framework, concepts, and tools for analyzing financial decisions based on fundamental principles of modern financial theory. The approach is rigorous and analytical. Topics covered include discounted cash flow techniques; corporate capital budgeting and valuation; investment decisions under uncertainty; capital asset pricing; options; and market efficiency. The course will also analyze corporate financial policy, including capital structure, cost of capital, dividend policy, and the long-run sustainability of both the firm and the community in which it operates.
Students will learn how professional and amateur sports teams manage their businesses, fans, athletes and brands, including planning, hosting and implementing marketing programs for specific events and sports programs. Theories will be supplemented with industry-recognized speakers, case studies and hands-on work for local clients. Class/client projects, as well as presentations are required.