600

This course is a graduate level course in the theories and practice of leadership in organizations. The coursework includes theoretical material as well as projects and case studies that allow students to develop their critical thinking, problem solving and communication skills as leaders.

Students will study organizational communication theory and practices to better understand the variables impacting effective strategic organizational communication. This course emphasizes strategic communication deployed for both for-profit and non-profit organizations, to internal and external audiences, domestically and globally. Students will develop an understanding of the many contexts for strategic communication in organizations and will develop the tools necessary for planning, executing and evaluating strategic communication consistent with the organization’s mission and strategic initiatives.

This course focuses on the strategic communication management and relationship-building functions of Public Relations. The course discusses advanced PR concepts/principles and applies them to PR campaigns.